Fulltext version
| Il Nome del Prodotto. Marchi, Termini e Professioni | Details pdf |
| Assunta Caruso, Claudio Grimaldi | 1-189 |
| Frontespizio | Details PDF |
| 1-4 |
| Indice | Details PDF |
| 5-6 |
| Presentazione - Presentation | Details pdf |
| Maria Teresa Zanola | 7-8 |
| Caratteristiche vincenti del nome del prodotto - Successful characteristics of brand names | Details pdf |
| Beatrice Ferrari | 9-20 |
| Sportswear brand names adaptation from alphabetic languages in Modern Standard Mandarin and vice versa | Details pdf |
| Victoria Bogushevskaya | 21-47 |
| Brand Names in Military English. The link between two worlds | Details pdf |
| Carmen Fiano, Cristiano Furiassi, Kosztasz Panajotu | 49-63 |
| Cases of brand name genericization in nautical English | Details pdf |
| Virginia Formisano, Agnese Daniela Grimaldi | 65-79 |
| Marchionimi: nomi propri o nomi comuni? - Brand names: proper names or common nouns? | Details pdf |
| Aldo Frigerio, Maria Paola Tenchini | 97-111 |
| A hybrid method for the extraction and classification of product features from user-generated contents | Details pdf |
| Alessandro Maisto, Serena Pelosi, Michele Stingo, Raffaele Guarasci | 137-168 |
| A joint linguistic-marketing analysis of brand and product names: the case of Unilever | Details pdf |
| Francesco Nacchia, Vittoria Massaro | 169-186 |
| Postfazione - Afterword | Details pdf |
| Assunta Caruso, Claudio Grimaldi | 187-189 |
| Colophon | Details PDF |
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