Email this article La comunicazione politica di Donald Trump tra nuovo e nuovismo
Abstract
Abstract – Defined by some critics as the exemplification of “pop trash” and “nastiness” of contemporary political culture, feared by translators and interpreters for the roughness and vulgarity of certain expressions and the lack of cohesion, mocked and criticized by the intellectual elite accustomed to the political correctness of the diplomatic world, Trump's communicative style has secured his victory, as The Guardian was also forced to admit in an article of November 11, 2016 entitled “Winning Words: The language that got Trump elected”. Then, since the day of the election result, “revisionist” comments of the program of a potential transformational leader and astonished acknowledgement of the effectiveness of the “new”, “unmistakable” style of Donald Trump's communication have multiplied. The purpose of the essay is to provide a brief overview of the communicative strategies adopted by Donald Trump during his presidential campaign, while contextualizing them in the research field of presidential discourse studies in order to identify some characteristic features that can be highlighted not only in a synchronic analysis but also in a comparative diachronic perspective that looks at the rhetoric of his predecessors.
Abstract - Definito da qualche critico come l'esemplificazione del "pop trash" e della "nastiness" della cultura contemporanea, lo stile comunicativo di Trump, temuto da traduttori e interpreti per la rozzezza e volgarità di talune sue espressioni e per la mancanza di una struttura testuale riconoscibile, deriso e criticato dalle èlite intellettuali abituate al politically correct del mondo diplomatico, gi ha pur sempre assicurato la vittoria, com'è stato costretto ad ammettere il Guardian in un articolo dell'11 novembre 2016, dal titolo "Winning Words": The language that got Trump elected". E così, dal giorno dei rsultato elettorale si moltiplicano i commenti "revisionisti" e di sorpresa costatazione dell'efficacia del "nuovo" e "inconfondibile" stile della comunicazione di Donald Trump. Lo scopo del saggio sarà quello di fornire una breve panoramica delle strategie comunicative adottate da Trump inquadrandole nel contesto degli studi della retorica presidenziale, al fine di individuare aspetti più o meno nuovi e caratteristici che si palesano non solo attraverso uno studio sincronico ma soprattutto in un confronto diacronico con la retorica dei predecessori.
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