La politica del feed. Serialità, affetti ed ecologie discorsive nella società piattaformizzata = The Politics of the Feed: Seriality, Affects and Discursive Ecologies in the Platform Society

Abstract

This article explores the serial nature of digital political communication, arguing that contemporary politics increasingly unfolds as a sequence of episodic, affectively charged and algorithmically distributed content. Moving beyond the aesthetics of seriality, the article identifies four interwoven dimensions - algorithmic, affective, memetic, and infrastructural seriality - through which the logic of the feed organizes visibility, attention, and engagement within platformized public spheres. Drawing on the concept of feed temporality, the paper shows how the rhythm of communication is governed not by linear deliberation but by the kairologic logic of algorithmic media: the right content at the right time to maximize affective resonance. Political participation becomes bingeable, incivility is normalized as a performative style, and memes function as vernacular technologies that encode emotional idioms such as resentment. Against this backdrop, the article outlines the conditions for discursive ecologies capable of interrupting toxic serialities and fostering alternative narrative infrastructures based on care, reflexivity, and symbolic cohabitation. The aim is to reconceptualize visibility not merely as exposure, but as a shared responsibility in the design of democratic communication.